Born Learning, a national campaign supported by United Way, Civitas and the Ad Council, is designed specifically to help young children prepare for school. It provides parents and other caregivers tips and advice to create quality early learning opportunities for young children. The campaign offers "doable" action steps that make it easy and fun to help young children learn during everyday activities.

Research shows many parents and caregivers don't know exactly how to prepare young children for school or feel that they do not have the time to do what is needed.

The Born Learning campaign includes parent and caregiver education materials, a website with action tips, information, resources, and support for community activities.

For more information and for tips on how to turn everyday moments into learning moments, visit www.bornlearning.org.